Privacy policy

PRIVACY POLICY

Last updated: August 20, 2026

At Shift Theory, we respect your privacy and are committed to handling your personal information responsibly.

This Privacy Policy explains how Shift Theory ("Shift Theory", "we", "us" or "our") collects, uses, stores and shares personal information when you visit shifttheory.in, place an order, contact us, subscribe to our communications or otherwise interact with our website and services.

Our online store is powered by Shopify, which provides the ecommerce platform that allows us to offer our products and services to you.

By using our website and services, you acknowledge that you have read and understood this Privacy Policy.

1. INFORMATION WE COLLECT

Depending on how you interact with Shift Theory, we may collect the following information:

Contact Information

This may include your:

  • Name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

Order & Transaction Information

When you place or attempt to place an order, we may collect information including:

  • Products viewed or purchased

  • Products added to your cart

  • Order history

  • Returns, exchanges or cancellations

  • Payment status and transaction details

  • Shipping and fulfilment information

Payment Information

Payments may be processed through third-party payment providers.

Payment providers may collect information necessary to complete your transaction, including payment method and related payment information.

Shift Theory does not necessarily receive or store your complete card or banking credentials.

Device & Usage Information

When you browse our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device information

  • Network information

  • Pages viewed

  • How you navigate and interact with our website

  • Cookies and similar technologies

Communications

If you contact us through email, WhatsApp, our contact form or another customer-support channel, we may collect the information you provide as part of that communication.

2. HOW WE COLLECT INFORMATION

We may collect personal information:

  • Directly from you when you place an order, contact us, create an account or otherwise provide information

  • Automatically when you browse or interact with our website

  • Through Shopify and other service providers that help us operate our store

  • From payment, fulfilment, shipping, analytics, advertising and marketing service providers where applicable

3. HOW WE USE YOUR INFORMATION

We may use your personal information to:

Process & Fulfil Orders

This includes:

  • Processing transactions

  • Confirming orders

  • Preparing and fulfilling purchases

  • Arranging shipping and delivery

  • Providing tracking information

  • Processing exchanges, returns or refunds

  • Communicating important information about your order

Provide Customer Support

We may use your information to respond to questions, resolve problems and provide support relating to our products, orders and services.

Improve Shift Theory

We may analyse how customers use our website to improve:

  • Our products

  • Website experience

  • Navigation

  • Customer service

  • Marketing

  • Overall shopping experience

Marketing & Advertising

Where permitted, we may use information about your interactions with Shift Theory to:

  • Send promotional emails or messages

  • Tell you about new drops, products or offers

  • Measure advertising performance

  • Show relevant Shift Theory advertisements on third-party platforms

You can unsubscribe from promotional email communications at any time using the unsubscribe link provided in those emails.

Even if you unsubscribe from marketing, we may still send necessary transactional communications relating to your orders or account.

Security & Fraud Prevention

We may use personal information to:

  • Detect and prevent fraudulent transactions

  • Protect our customers

  • Protect our website and services

  • Investigate suspicious or unlawful activity

  • Maintain the security of our ecommerce operations

Legal & Regulatory Requirements

We may process or retain information where reasonably necessary to comply with applicable laws, regulations, legal proceedings or lawful government requests.

4. COOKIES & SIMILAR TECHNOLOGIES

Shift Theory, Shopify and certain service providers may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve performance and support advertising or analytics.

Your browser may allow you to block or delete cookies.

Disabling certain cookies may affect how some parts of our website function.

Where required by applicable law, we will request appropriate consent before using non-essential cookies or similar technologies.

5. HOW WE SHARE INFORMATION

We do not sell your personal information for money.

However, we may share information with trusted third parties where reasonably necessary to operate Shift Theory and provide our services.

These may include:

  • Shopify

  • Payment processors and payment gateways

  • Shipping and courier partners

  • Order fulfilment and production partners

  • Website and cloud-service providers

  • Analytics providers

  • Advertising and marketing platforms

  • Customer-support providers

  • Professional advisers or authorities where legally required

These providers may process information according to their own privacy policies and applicable legal obligations.

We may also disclose information where required by law, to protect our legal rights, prevent fraud or respond to lawful requests from authorities.

6. SHOPIFY

Our ecommerce store is hosted by Shopify.

Shopify processes certain information about customers and visitors in order to provide and improve its ecommerce services.

Information processed through our store may therefore be transmitted to or processed by Shopify and its service providers, including in countries outside India.

For more information about how Shopify processes personal information, please review Shopify's Consumer Privacy Policy and privacy resources.

7. PAYMENT PROCESSING

Payments made through Shift Theory may be processed by third-party payment providers such as Razorpay or other payment services made available through our checkout.

These providers may process information required to authorise and complete your transaction.

Payment information handled directly by a payment provider is subject to that provider's applicable privacy and security practices.

8. SHIPPING & FULFILMENT

To fulfil and deliver your order, we may share necessary information such as your name, phone number, shipping address and relevant order details with our production, fulfilment, logistics and courier partners.

This information is shared only to the extent reasonably necessary to process and deliver your order or provide related services.

9. ADVERTISING & ANALYTICS

We may use services provided by platforms such as Google, Meta and other advertising or analytics providers to understand website activity, measure advertising performance and promote Shift Theory.

These services may use cookies, pixels or similar technologies to collect information about interactions with our website.

Where required by applicable law, these technologies will be used subject to appropriate consent.

10. DATA SECURITY

We take reasonable administrative, technical and organisational measures to protect the personal information handled through Shift Theory.

However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.

Please avoid sending sensitive financial or confidential information through unsecured communication channels.

11. DATA RETENTION

We retain personal information only for as long as reasonably necessary for purposes such as:

  • Fulfilling orders

  • Maintaining transaction records

  • Providing customer support

  • Resolving disputes

  • Preventing fraud

  • Meeting accounting, tax and legal obligations

  • Enforcing our policies and agreements

Retention periods may vary depending on the type of information and applicable legal requirements.

12. YOUR PRIVACY RIGHTS

Depending on applicable law and your location, you may have rights regarding your personal information, which may include the ability to:

  • Request access to certain personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of eligible personal information

  • Withdraw consent where processing is based on consent

  • Opt out of certain marketing communications

  • Raise a concern regarding how your information is handled

Some requests may be subject to legal exceptions, verification requirements or information that we are required to retain.

To submit a privacy-related request, contact us using the information provided below.

13. CHILDREN'S PRIVACY

Shift Theory's services are not intended for children who are not legally able to enter into transactions or provide valid consent under applicable law.

We do not knowingly seek to collect personal information from children contrary to applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the matter.

14. THIRD-PARTY LINKS

Our website may contain links to third-party websites, social platforms or other services.

Shift Theory is not responsible for the privacy, security, accuracy or practices of websites and services that we do not control.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

15. INTERNATIONAL DATA PROCESSING

Some of our technology and service providers, including Shopify and other ecommerce, payment, analytics or advertising providers, may process or store information outside India.

Where personal information is transferred internationally, it may be subject to the laws of the jurisdiction in which it is processed.

We and our service providers will handle such transfers in accordance with applicable legal requirements.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our services, business practices, technology or legal requirements.

When we make changes, we will publish the updated policy on this page and revise the "Last updated" date above.

We encourage you to review this Privacy Policy periodically.

17. CONTACT US

If you have questions about this Privacy Policy, how Shift Theory handles your personal information, or wish to make a privacy-related request, please contact:

SHIFT THEORY

Name: Anup Mukherjee
Email: support@shifttheory.in
Phone / WhatsApp: 9529964904
Business Address: Bavdhan, Pune, Maharashtra, India 411021
Website: shifttheory.in

We will review privacy-related requests and respond in accordance with applicable law.